I meet Jérôme Clementz, mountain bike enduro world champion, in a warm Monday afternoon at the end of June. After a day riding on Finale’s trails, he has reached his family and friends at the beach. This is how it confirms the beautiful and unique habit of this place: to end the riding day on the sand, in front of the sea. French, born in 1984, he is a world level racer that likes to travel, share adventures and the simply things in life, as you can see on his website; a semplicity which is reflected in his kind way of being. I share a little talks with Jey, as he is nicknamed, I’m curious about his special link with Finale Ligure, scenery of his most unforgettable moments of his rider career, as the title of enduro world champion of the first EWS in 2013 and the first EWS Career Achievement Award in 2017. A new one has been added in his best personal memories, the reason why he is here – “we never been in June in Finale” he says – is the wedding celebrated two days before with Pauline Dieffenthaler (she is mtb enduro rider too, ed): “last year we decided to get married here. We invited family and friends to celebrate here and we did some beach time and also some riding so…it was good to share with them why we like here. Because there is time both like family, seaside, sport and outdoor. We both like this place and we wanted to celebrate it outside, we found a great place here and we like the italian food, the ‘gelato’…”.