….I saw a downhill bike race and I said ‘I want to do that….
…. The great thing here is sharing the territory because there is an incredible variety of landscapes depending on where you are…. Louise Paulin
Pro Rider from 2010
She is coming from the recent victory of the 5th round of the Enduro World Series season at Les Orres, Louise (Ibis Cycles Enduro Race Team) has already won the podium of her Women Master category in the previous stages in Rotorua in New Zealand and in Val di Fassa.
She is waiting to participate in the EWS competition in Whistler, Canada, and then in Zermatt, on the occasion of the Finale Ligure Trophy of Nations (28 and 29 September 2019) representing the colors of the Swedish flag.
“With the races I started in 2010. They offered me to start a competition, so we went to Priero for Superenduro and from there this passion for enduro was born”
With her business Just Ride Finale, Louise helps to make our territory known to the countless foreigners who come to it and to the groups participating in its bike guided tours “it’s a job where you give a lot, but people also give me a lot. It’s really beautiful. Maybe in a quiet group you have to talk more about technique, about curves and brakes, but then at the end of the day you see that they go better – they often tell you so too – and this is very beautiful. Then there are the groups in which you enjoy yourself as if you were riding with friends.
There are people who come back from year to year, guys who have been here three or four times already and that’s a great feeling too, to see them come back to you to share this with you”. The most curious story of these years with Just Ride concerns a group from Singapore “You wouldn’t say they ride a bicycle, but there is a very small military island where they go riding a bike. This group struck me because it was the most different one that came to me. There was a different energy in the group, there was a very mixed level between them, but nobody cared about this. If the weakest or the best did a good result they were all happy. There was a wonderful feeling and for me it was an extra experience as well as having led them to ride a bike”
tells you and confesses how the path that led her to become a mountain bike guide, as a woman, it was also a personal journey “Most of Just Ride’s customers are men and at the beginning when they saw that I was the one dressed as a biker and not the shuttle driver – who was a man, they were a little surprised. And then over the years, I could tell I didn’t care, and now there’s so many people coming back, or thanks to friends who’ve already been here, they already know what I’ve done, maybe they followed the races or looked at my Facebook page and see my activity as a rider. I always remain a woman even if you do the races and some have to get familiar with this thing”. With an ever brighter smile Louise speaks to me about Finalese area and when I ask her about the place to which she is most closely connected she replies “I lived twelve years at Melogno, that’s the place of my heart. Even the Barbottina wood is wonderful with that light. The great thing here is sharing the territory because there is an incredible variety of landscapes depending on where you are. It’s so beautiful you can’t say there’s only one place. I’m always discovering new places, even after all these years, there are so many beautiful ones. I also hope that the area can grow in certain aspects. The first time I arrived here I wanted to go to the Museum, but there was information only in Italian. It is important that those who come here can also learn about history, it is important that here people can speak in English. I also like to involve my customers with something different from bike ride, so I propose to those interested, and maybe stop several days, also outdoor activities other than mountain biking, discovering the history of Finale, with cooking class lessons, guided tours… “. With the energy and enthusiasm own of Louise, there is no doubt that she knows how to transmit the passion for her work and for our territory.